Largest study of its kind finds over 75% of couples who got engaged in 2021 have already set a date for 2022, with fall being the most popular season
Diamond is the most preferred center stone for engagement rings, but moissanite continues to gain popularity among those who have chosen a gemstone and yellow gold is on the rise.
NEW YORK, December 02, 2021– (COMMERCIAL THREAD)–Today, The knot, one of the leading all-in-one wedding planning resources, published The Knot 2021 Jewelry & Engagement Study, revealing top trends in marriage proposals, including an increase in outdoor engagements (73% vs. 40 % in 2020), hiring of photographers and other suppliers. to help with the proposition (19% vs. 12% in 2019) and the vast majority of couples continuing to exchange rings (93%) with diamond as their preferred center stone (86%). The Knot surveyed over 5,000 respondents who got engaged from January to November 2021 and found that engagement planning deadlines had reverted to pre-pandemic behavior, as the majority of 2021 proposals were more planned. of a month, compared to 2020 when nearly 50% of the proposals were scheduled for the month.
With nearly three in four engagements outside of this year, 35% have occurred in a scenic location such as a mountain peak or a place with a view of the city. Additionally, nearly one in three engagements was on a planned trip, up 7% from last year when many trips were cut short.
With the restrictions being lifted throughout 2021, one in four applicants say they felt pressure to plan a single proposal, in line with pre-pandemic figures. Over 90% of couples announced their engagement on social media, with Instagram (78%) and Facebook (77%) being the most popular, and 20% of couples announced on Snapchat. Of those who got engaged in 2021, more than 75% have already set a date for 2022, with fall being the most popular season. About 85% of couples started planning their wedding within two months, and 60% started planning their wedding within one month of their engagement.
“We are delighted to see the proposals revert to pre-pandemic behavior. The majority of couples are already booking their weddings for 2022 as the wedding boom is upon us,” said Shelley Brown, senior fashion editor and beauty, The Knot. With this renewed enthusiasm around the proposals comes an increased interest in highly personalized engagement rings. Oval diamonds, yellow gold settings and alternative center stones like moissanite and sapphire are all gaining popularity, testifying to the growing desire for couples to invest in wedding traditions that represent their specific love story and personal taste. “
Additional key findings from The Knot 2021 Jewelry and Engagement Study include:
Buyers prefer to buy rings in store: While online channels, such as social media and jewelry websites, continue to be the primary resource for ring research and inspiration, proposers appreciate the importance of in-store shopping. Sixty-seven percent of the rings were purchased in-store, with half of in-store purchases occurring at local jewelers in 2021. The proposers visited two to three retailers and checked an average of 10 rings in store before purchasing. . Total spending on engagement rings remained stable in 2021 at $ 6,000, in line with pre-pandemic spending in 2019 at $ 5,900. Ring costs vary by type of stone, with the average cost for a clear diamond engagement ring being $ 6,800, compared to an average of $ 2,500 for a gemstone. Comparing Millennials (25-34) to Gen Z (18-24), Gen Y spent $ 6,700 and Gen Z spent $ 4,100 on the engagement ring in 2021. Additionally, of those who set a budget for the engagement ring, around two in three stuck to it, while almost 30% spent more than expected (up + 9% since 2020).
The aesthetics of rings are changing, but diamonds are forever: The most popular type of engagement stone remains the diamond (86%), with the round (41%) remaining the most popular cut, however, the oval shape has seen a steady increase in its popularity over the years (from 2 % in 2015 to 19% in 2021). Shape and setting remain the most important characteristics of the ring, while size has become less important. The popularity of white gold engagement rings has declined over the years, with 61% of white gold rings in 2017 to less than half in 2021 (45%). On the contrary, yellow gold engagement rings are gaining popularity again, with an increase of 11% since 2017. The average size of an engagement ring is 1.5 carats in total, with one in four engagement rings. greater than two carats in total.
Among the 10% of respondents who chose a gemstone center stone for them, the most popular is moissanite, which now accounts for over a quarter of non-diamond stone (28%, 9% vs. 2019), and is even more popular among the Z generation (35%). A state of eco-conscious mind is increasing among couples, with 34% being less important than the ring / the stone is a natural stone (-8% since 2019) with the generation Z (28% ) finding the least important that Millennials (35%) and generating X (41%). Nearly an engagement ring out of four in 2021 included an artificial center stone, up 11% over the past two years, demonstrating its commitment to sustainable development.
The popularity of the hinge is increasing as couples continue to find love online: The majority of couples have been dating for more than 2 years before becoming engaged (70%) and online dating remains the most popular way to meet (one in four), with 35% of those 35 and over finding their partner in line. While about one in four couples have met on Tinder (27%) and Bumble (23%), Hinge is becoming an increasingly popular dating app for meeting a future partner, used by 21% and 18% since. 2019. Among 18-24 year olds. -Young people (44%) and 25-29 year olds (30%), Tinder was the most popular way for engaged couples to meet, and Bumble was the most popular dating app among 35+ (22 %).
Wedding plans take place even before the engagement: Almost 90% of couples report talking about at least one aspect of their marriage before getting engaged (89%), with almost 70% of couples taking at least one wedding planning action before getting engaged. Of those who got engaged in 2021, more than 75% have already set a date for 2022, with fall being the most popular time. About 85% of couples started planning within two months, and 60% within one month of their engagement.
To celebrate all the couples who got engaged this year, The Knot is running a Proposal Season Contest with major prizes from Men’s Wearhouse and the Las Vegas Convention and Visitors Authority. Share your proposal story here for a chance to win up to seven free rental packages from Men’s Wearhouse, roundtrip flights for two to Las Vegas with a two-night hotel stay, dinner and show tickets for two, a Vegas “yes” wedding ceremony package and a $ 5,000 American Express e-gift card. See here for official rules.
The Knot 2021 Jewelry & Engagement study was conducted in November 2021 with more than 5,000 adults who became engaged between January 2021 and November 7, 2021 (N = 5,017). All respondents were adults between the ages of 18 and 54 who provided their emails to The Knot Worldwide. Respondents were from various locations in the United States
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The Knot is the nation’s leading digital wedding resource providing a seamless, all-in-one planning experience, from finding inspiration and local vendors to creating and managing all guest experiences, registers wedding and more. The trusted brand reaches a majority of engaged couples in the United States through the # 1 wedding planning website TheKnot.com and the # 1 iOS and Android mobile app The Knot Wedding Planner, the national wedding magazine The Knot and The Knot series of books. Since its inception, The Knot has inspired around 25 million couples to plan a wedding of their own. Visit The Knot online at TheKnot.com and follow him on social media: Facebook.com/TheKnot and @TheKnot on Twitter, Pinterest and Instagram.
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